'The Seventh' Overnights Below ParBy Caillan
November 8, 2002 - 3:43 PM
See Also: 'The Seventh' Episode Guide
Enterprise Wednesday night scored its lowest overnight ratings this season.
'The Seventh' averaged a 4.7 rating / 7 share, according to figures released by Mediaweek. This means that approximately 4.7% of American households with television sets were tuned into Enterprise, while the episode was viewed by 7% of households watching television at the time.
These figures are just below season two's previous lowest overnight rating, the 4.8/7 scored by 'Carbon Creek' in September; that episode went on to score a 3.0/5 final rating. However, a low overnight doesn't always translate to a low final rating. 'Dead Stop', which achieved a 5.4/8 in the overnights, scored a 3.5/6 final rating, while 'A Night In Sickbay's' lower 5.1/8 overnight rating translated into a season-best 3.9/6 when viewership from all markets was calculated.
Enterprise came fifth in the 8-9 p.m. timeslot, beating only the WB's Dawson's Creek, which managed a 4.0/6. The Country Music Awards on CBS won the hour with a 9.0/13, followed by NBC's Ed (8.3/12), ABC's My Wife and Kids (8.0/12) and George Lopez (7.6/12), and Fox's double Bernie Mac (6.3/9) and Cedric the Entertainer Presents (5.8/8).
While he described Enterprise as "potent," media analyst Marc Berman included lead-out show Twilight Zone in his list of the night's losers. The anthology series came last in its timeslot with a 3.1/4, representing a 34% drop off in viewership from Enterprise.
UPN also came last for the night with a 3.9/5 average rating, just beaten by chief competitor the WB's 4.0/6. NBC won the evening with a 12.1/17, followed by ABC (10.3/15), CBS (9.0/13) and Fox (5.3/8).
Please note that these figures only represent the overnight ratings from the top 47 television markets in the country. The final national ratings, measuring all markets, should be available within a few days. As Star Trek tends to be most popular in large urban markets, the final figures are usually lower than the overnight ratings.
The original article can be found here at Mediaweek.