Ratings Slump For 'The Seventh'By Caillan
November 14, 2002 - 11:42 AM
See Also: 'The Seventh' Episode Guide
'The Seventh' has claimed the inauspicious title of the least-watched first-run Enterprise episode this season.
According to final ratings data published in USA Today (via TrekWeb), the episode was seen by 4.82 million viewers, 0.02 million fewer than season two's previous least-watched episode, 'Carbon Creek'.
The episode scored a 3.2 rating / 5 share overall, which means approximately 3.2% of American households with television sets were tuned into Enterprise, while the episode was viewed by 5% of households watching television at the time. 'Carbon Creek' actually scored a lower rating (3.0/5), but had more viewers, as the ratings show the share of people watching television at the time, not the number of viewers.
With Enterprise's up-and-down ratings this season and new fare such as Twilight Zone and the now-cancelled Haunted failing to pull in large numbers of viewers, UPN has had a poor start to November sweeps, a key ratings period which determines how much networks can charge for advertisements.
UPN is down 11% in total viewers compared to last year's November sweeps, according to Mediaweek. The network has also suffered viewership losses of 10% in the key advertising demographics of adults 18-49 and adults 18-34. In contrast, principal competitor the WB is up between 8-11% in these categories. Media analyst Marc Berman noted that last week, four WB series - Smallville, 7th Heaven, Gilmore Girls and Everwood - pulled in more viewers than UPN's most-watched show, WWE Smackdown.