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4.17 Million Viewers Watch 'Impulse'





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By Caillan
October 11, 2003 - 12:01 AM

See Also: 'Impulse' Episode Guide

Star Trek: Enterprise attracted 4.17 million viewers this week.

The latest episode, "Impulse", scored a 2.8 national rating / 4 share, Mediaweek's Marc Berman reported. These numbers mean that approximately 2.8 percent of American households with television sets were tuned to Enterprise, and the episode was viewed by 4 percent of households watching television at the time.

"Impulse" scored a higher final rating than last week's "Rajiin", which nabbed a 2.7/4, making the T'Pol-centric outing the highest-rated Enterprise episode this season. The last episode to manage a 2.8 was last year's season finale, "The Expanse", which in turn was the highest-rated episode since "Canamar" in February.

However, "Rajiin" was watched by 4.52 million people, 0.35 million more than "Impulse" (story). This can be attributed to the fact that the ratings represent the amount of households tuned in to Enterprise, not the total amount of actual viewers. Therefore, although "Rajiin" attracted more viewers, "Impulse" was seen by a greater percentage of households.

In the key demographic of adults 18-49, "Impulse" scored a 1.9 rating / 6 share, Enterprise's highest rating this season with the exception of "Rajiin". However, the series still came last overall in the Wednesday 8:00 p.m. timeslot, beaten by programmes on all other networks, including UPN's closest rival, the WB.

Media analyst Marc Berman gave Enterprise's Wednesday night performance a C grade. "Springing a ratings leak in the Wednesday 8 p.m. hour with Star Trek: Enterprise is one additional problem UPN did not need," he said. "Early into season three, it doesn't look like Enterprise has the typical seven-year life span."

Freshman action-adventure series Jake 2.0, which serves as Enterprise's 9:00 p.m. lead-out, fared worse with an F grade. The show attracted 2.65 million viewers this week, which represents a retention of 64 percent of Enterprise's viewership.

The complete ratings report is available at Mediaweek.

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