Site Columns By Caillan
December 6, 2002 - 11:20 AM

Hello World!

While browsing at this morning and adding items to my wishlist (in vain hope that I might actually win them), I came across this:

Customers who wear clothes also shop for:
Clean Underwear from Amazon's Target Store
Ladybug Rain Boots from Amazon's Nordstrom Store
Arm Warmers from Amazon's Urban Outfitters Store
Cheetah Print Slippers from Amazon's Old Navy Store
For a limited time get $30 to spend at Amazon when you spend $50 in Amazon's new Apparel Store!

I wonder what market research Amazon did to justify this amusing little advert. I was looking at dictionaries (and dictionary buyers are obviously clothes wearers), but maybe if I was browsing for other types of books, I would have been counted among those people who don't wear clothes. So I did a search for "nudists" but (alas!) was not offered the choices for "customers who don't wear clothes." And I'm certainly very happy that Amazon's Target store is selling clean underwear - you can't be too careful these days.

Trek BBS Today

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- What did you think of the 'Nemesis' novelisation?

- Why is there no death penalty in Star Trek?

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Trek Two Years Ago

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How would you rate 'Vanishing Point'?
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Total Votes: 2059

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