Strength and Sex To Bolster 'Enterprise'

By Michelle
August 18, 2003 - 6:49 PM

Captain Archer will be "stronger" and T'Pol will "let loose a little bit," promised UPN's new president, Dawn Ostroff, of next season's Enterprise.

In an Associated Press article picked up by ABC News, Ostroff stressed UPN's efforts to carve out its own identity aimed at 18-to-34-year-olds "that is bold, adventurous and fun."

"I would like people to have a distinct opinion of what UPN is, where our identity is clearly defined," stated Ostroff, emphasizing not UPN's niche audiences - African-American comedies, wrestling, and genre series - but their common ground among black and white viewers and the network's efforts to appeal across demographic lines.

Ostroff is confident that ratings will continue to rebound for the WWE, and though she called Enterprise a disappointment last season, she promised that many changes were on the way.

For more information about UPN's fall schedule and quotes by industry analysts on the likely doom of the network should its ratings not improve, see the complete AP article at ABC.

Discuss this news item at Trek BBS!
XML Add TrekToday RSS feed to your news reader or My Yahoo!
Also a CSI: Crime Scene Investigation fan? Then visit!

Find more episode info in the Episode Guide.