Trek Movie Marathon Sets Ratings RecordsBy Lisa
September 7, 2001 - 11:48 AM
Monday's Star Trek Movie Marathon on TNN broke all the station's records on ratings. 2001's Labour Day Trek extravaganza was the most watched day in TNN's history.
"This impressive tune-in clearly shows that Star Trek is the most popular franchise in television history and pushes us forward to our premiere of Star Trek: The Next Generation on October 1" said Diane Robina, TNN's Executive Vice President and General Manager.
'Star Trek IV: The Voyager Home' scored a 1.3 rating and was the most watched movie ever shown on the network. 'Star Trek III: The Search For Spock' was only slightly down on this figure, with a 1.2 rating. Against last year's viewing figures for the same day, this year saw a ratings rise of 160%.
This year has been one of growth for the cable network, which was bought by MTV in September 200. The changes include a re branding of the network as 'The National Network' and the acquisition of WWF: RAW is WAR; which have seen its popularity with 18-49 year-olds soar. TNN is set to follow up this success as it becomes the new home of Baywatch and Star Trek later this year. The network is due to start showing the Next Generation on October 1st.
More information can be found in this press release.