G4, YouTube Join Forces For Star Trek KaraokeBy Michelle
April 4, 2006 - 9:20 PM
Cable network G4 is teaming up with YouTube, which allows online users to create and post their own content, to distribute video content for Star Trek 2.0, G4's interactive rerelease of the original Star Trek series.
Beginning today, YouTube is featuring a promotional Star Trek Karaoke clip featuring original series action figures in a bar, where Spock is singing, Uhura is doing the wave and Kirk is dirty dancing. MediaWeek noted that the clip is currently in the top spot on YouTube's home page section for featured videos.
In exchange for YouTube's promotion of Star Trek 2.0, which will feature interactive games, trivia and commentary alongside episodes of the first Star Trek series, G4 will include user-generated content from YouTube in its video compilation podcast The Daily Nut on its web site.
During the month of April, four clips will be available on YouTube promoting Star Trek 2.0., which debuts on G4 on April 10th. "TV is not just on television anymore," said G4 President Neal Tiles. "YouTube is the perfect partner for promoting G4 content. Their community is a great match to our male 18-34 audience." YouTube estimates that it delivers more than 35 million video views daily.
Star Trek Karaoke may be seen here.