UPN Shows Modest Gain In RatingsBy Kristine
December 3, 2003 - 4:20 PM
UPN, the home of Enterprise, showed a modest gain in the sweeps, up 4% from last year in the households rating category.
According to The Futon Critic, UPN scored a 2.6/4, which means that on average approximately 2.6 percent of American households with television sets were tuned into UPN, while 4 percent of households watching television at the time were watching UPN. Last year, UPN scored a 2.5/4 in this category.
CBS came in first in total viewers, households, and adult age category 25-54, while coming in second in adults 18-49. CBS easily bested second place NBC, with 14.58 million viewers compared to NBC's 11.46. While CBS was up 10% from last year in viewers, second place NBC was down 12%. UPN came in last place with 3.94 million viewers, which was down 4% from last year's 4.09.
UPN also showed losses in adults 25-54, scoring a 1.7/4, down 6% from last year's 1.8/4. UPN's biggest loss was in the adults 18-49 category, where the network scored a 1.6/4, down 11% from last year's 1.8/5.
Though UPN placed last overall, it was the WB that suffered the biggest ratings losses. The WB showed losses in all categories, down 7% in households, down 15% in total viewers and adults 25-54, and down 19% in the adult 18-49 category.
CBS held the first place, while NBC came in second place, ABC came in third, FOX took fourth, the WB claimed fifth place, and UPN took the sixth place spot.
With the exception of CBS's gains in every category and UPN's gain in households, the other networks showed losses across the board.
For more sweeps ratings information, visit The Futon Critic.