William Shatner has “joined the Coppergel family as a brand ambassador” and in an ad which can be seen below on YouTube, ends up in need of the pain relief product himself.
In the ad, Shatner and former heavyweight champion Mike Tyson are in the ring boxing. Shatner asks Tyson to hit him. “I’d like to experience what it’s like to be hit by the world champion heavyweight,” he tells Tyson, who is hesitant to do so. But Shatner persists.
Watch the rest of the video to find out what happened next.