CBS has announced the formation of a Star Trek global franchise group, to “manage and maximize the expansion of the brand beyond the traditional boundaries of linear broadcasting and streaming.”
This group will be led by CBS Studios’ Veronica Hart, who will be executive vice president of the newly-formed group. The group will report to David Stapf, president of CBS Television Studios.
“Veronica and her team are not only gifted brand strategists and veteran consumer products executives, they are also experts on the Star Trek canon,” said Stapf. “We are excited to launch this new business unit because the brand has an enormously rabid fan base, and we look forward to expanding its reach even further.”
Others in the Trek global franchise group will be John Van Citters, VP of Star Trek brand development; Yasmin Elachi, director of Star Trek content; and Gabrielle Oliff, director of global franchise management operations.
The goal is to expand the Trek fanbase, via “additional branding opportunities; including podcasts, a revamped StarTrek.com, new digital spaces, consumer products (including video games) and live events.”
“As we expand the Trekverse, Veronica’s team and Secret Hideout are dedicated to broadening Star Trek‘s brand reach by amplifying its core values globally: empowerment, inclusion, imagination, and above all, the exceptional storytelling that’s inspired generations of fans,” said Alex Kurtzman.