In a press release, Mego Toys and Target announced that toys tied in with hit properties, including Star Trek, would be arriving between now and the end of November.
Fans will remember that Mego figures were quite popular in the 1970s, and the original figures command a handsome sum at conventions and from Ebay.
Here is the press release:
“Iconic Action Figure Brand Mego Returns Exclusive to Target. Hit toy line makes retail comeback for a new generation driven by fan demand.
“Mego Corporation is proud to announce the return of the ground-breaking action figure toy line, Marty Abrams presents Mego, which will be available exclusively at Target this August.
“The first wave will include characters from hit properties like Star Trek, DC and I Dream of Jeannie. Each will have a unique serial number and be produced in a limited run of ten thousand.
“‘This has been thirty years in the making and I’m excited to give my loyal fans and their kids something new and amazing to play with,’ said Martin Abrams, Co-Founder and CEO of Mego Corporation. ‘We wanted to recreate a line that provides that nostalgic feeling of seeing a display of action figures they had as a child, and to share that with their own children.’
“Marty Abrams presents Mego will be revealing the new line at San Diego Comic-Con (booth 830), July 19th – 22nd. Comic-Con guests will have a unique opportunity to purchase a limited number of the new action figures before they launch at Target. All items will be signed by Marty Abrams and a special celebrity guest.”
Other figures will include Broadway Joe Namath, Action Jackson; and characters from The Brady Bunch, Cheers, I Dream of Jeanie, and Married with Children.
The line of figures will feature eight-inch ones, fourteen-inch ones, and two-pack dioramas with an eight-inch figure. Prices will range from $13.99 to $29.99.