Saldana Launches New Company

Star Trek: Beyond‘s Zoe Saldana will be launching a new digital media company later this year.

The company is called BeSe and it will “focus on empowering Latinos,” and will “create cultural storytelling targeting millennial and Gen Z audiences, for distribution across social and digital platforms.”

“Latinos are a growing community in America, but Latino stories have remained historically marginalized,” said Saldana. “I’m so excited to be leading BeSe, a truly uplifting brand that fills a niche for young audiences craving positive portrayals of the modern Latino experience in America. I’m grateful to partner with Daniel, Monica and Plus Foundry so that more voices can be heard and empower others to actively create their own futures.”

Saldana will be the CEO of BeSe, as well as the founder. Media/Entertainment veteran Daniel Batista will be COO.

Saldana, Batista and Monica Lozano will appear in a special Town Hall, “Empowering the Latino Voice in Media” at the end of the month at Worldz 2017.

Source: The Hollywood Reporter

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