In order to be profitable, Star Trek Beyond needs to do well overseas after its US opening.
While the first weekend earned $59.6 million, which was what was projected, this was down from the earnings of both Star Trek (2009) and Star Trek into Darkness.
Costing $185 million dollars to make, Star Trek Beyond will now depend upon foreign earnings to make it into the black. The movie is projected to make around $200 million dollars.
Aware of the earnings potential abroad, Paramount and J.J. Abrams promoted the film at this year’s CineEurope, which is a gathering of international investors. In addition, the Chinese e-commerce juggernaut Alibaba invested in the movie, which helped cover “merchandising and promotional costs,” as well as “serving as a brand ambassador of sorts” in China.
“You have to re-wire your efforts so you’re not just thinking domestically,” said Greg Foster, CEO of Imax Entertainment.
“This series is still a global phenomenon,” said Paul Dergarabedian, senior media analyst at comScore, a company that measures audiences, brands, and consumer behavior.