A new Priceline commercial featuring William Shatner is set to debut during the Super Bowl this Sunday.
Like many of the Super Bowl commercials, the ad is appearing online first.
Shatner joins his “online daughter” Kaley Cuoco-Sweeting in the latest ad, which features the Negotiator “hammering home the exclusive relationships he’s negotiated with over sixty thousand hotels.”
“In over seventeen years, William Shatner has done an amazing job establishing and reinforcing priceline.com‘s brand position as the best value in travel services, and Kaley Cuoco-Sweeting is taking that message to a whole new generation of millennial and Gen-X customers,” said priceline.com‘s Chief Marketing Officer Brett Keller. “In this latest campaign, we’re reminding consumers of the two key reasons they come to priceline.com – our connections and our savings.”
“I think priceline.com fans will enjoy this one,” said William Shatner. “Only the Negotiator can bring both swagger and passion (and a firm but friendly headlock) to getting the best deals on travel. And because of its industry relationships, priceline.com can bring those deals to consumers.”