Opening Star Trek into Darkness abroad first has proven to be a winning strategy for Paramount.
The film opened in seven international markets, including the U.K., Australia, Germany, Mexico, New Zealand, Switzerland (German-speaking section of the country), and Ireland.
$31.7 million has been earned from the overseas release, with the U.K., Australia, and Germany already fifty-six percent ahead of the Star Trek (2009) figures.
In Mexico, New Zealand, and German-speaking Switzerland, the earnings are two-hundred-and-fifty percent ahead of the 2009 Trek earnings. Mexico took in triple what it did in 2009.
“That’s what we were really for. Mexico is a great barometer,” said Paramount Vice Chairman Rob Moore. “The first movie certainly laid the groundwork for anyone who is a Star Trek fan. We want this film to cross over and create new fans.”
2009’s Star Trek movie grossed $257.7 in North America, and $128 million overseas.
Source: The Hollywood Reporter
