Esurance Star Trek Into Darkness Promotion


Esurance, a direct to consumer personal car insurance company, has a new promotion running for Star Trek into Darkness fans including a sweepstakes for U.S. fans.

The Esurance Star Trek into Darkness Facebook page features several items; the sweepstakes entry form, an inside look into the movie, a “Vulcanizer,” and some fun downloads.

“Much like Star Trek Into Darkness takes movie audiences to exciting new worlds, Esurance, as car insurance for the modern world, is taking car insurance to the next level,” said Esurance Chief Marketing Officer John Swigart. “This film is one of the most widely anticipated movies in years, and we’re excited to have the opportunity to offer fans a chance to see the premiere and enjoy a unique Facebook experience that they can share with their friends.”

U.S. fans can enter the sweepstakes on the page for a chance to win two tickets to the U.S. premiere of Star Trek into Darkness and $2,500 travel money.

The “Vulcanizer” allows fans to upload a photo from either Facebook or their computers, and turn themselves into Vulcans. “Remember, Vulcans never smile,” fans are reminded.

The “Inside Look” section features an “exclusive behind-the-scenes look at the movie.”

The downloads include the movie poster, several icons and two wallpapers; one featuring Kirk and Dr. Carol Marcus, and the other featuring John Harrison crashing through a window.

Source: Esurance Press Release

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