Customers of Redbox, the dollar per night rental service, will soon be able to rent Paramount DVDs.
Paramount Home Entertainment Inc. (PHE) and Redbox Automated Retail, LLC (Redbox), announced that they have entered into a trial license program that will provide Redbox access to Paramount Pictures DVD releases through the end of 2009.
“This agreement is a positive step with Paramount,” said Mitch Lowe, Redbox president. “The agreement ensures that our customers will have increased access to some of the biggest titles of the year.”
After the four-month trial period, PHE may extend the program to 2014, with an “out” clause after two years.
Redbox kiosks are found in McDonald’s outlets and other retail outlets such as convenience and grocery stores and Walmart.