TrekToday - UPN To Go More Multi-Ethnic?

The Trek Nation

TrekToday

'Enterprise' Episode Guide

The Trek BBS

UPN To Go More Multi-Ethnic?





	Sep 2 - Keep up to date at TrekToday.com! Trek Nation will no longer carry updated news Aug 29 - Retro Review: Hero Worship A young boy who is the sole survivor of a disaster that killed his parents decides to emulate Data. Aug 21 - Retro Review: New Ground Worf's human mother brings his son Alexander on board, insisting that she can no longer raise the boy. Aug 14 - Retro Review: A Matter of Time When a visitor from a future era arrives on the ship, Picard asks for assistance about how to save a dying planet. July 31 - Retro Review: Unification, Part Two Picard learns the reason for Spock's visit to Romulus: an attempted reunification of the Vulcan and Romulan races. July 17 - Retro Review: Unification, Part One Shocked to learn that Spock may have defected to the Romulans, Picard and Data cross the Neutral Zone in to find him. July 10 - Retro Review: The Game When an interactive game becomes addictive to the crew, Wesley Crusher and his new girlfriend must save the day. June 20 - Retro Review: Disaster Troi must take command of the ship while Picard struggles to work with three children and Worf delivers Keiko's baby. June 6 - Retro Review: Silicon Avatar A scientist pursuing the Crystalline Entity discovers that Data's brain holds her son's memories. May 30 - Retro Review: Ensign Ro A court-martialed Starfleet officer from occupied Bajor is sent to help locate a terrorist leader. May 23 - Retro Review: Darmok Picard is exiled with the leader of an alien race who speaks in incomprehensible metaphors. May 15 - Retro Review: Redemption, Part Two Picard discovers that Tasha Yar's Romulan daughter is influencing the Klingon civil war. May 9 - Retro Review: Redemption, Part One When Picard is asked as Arbiter of Succession to oversee Gowron's installation, Worf resigns from Starfleet to fight against the Duras family. May 2 - Retro Review: In Theory Data creates a romantic subroutine to experiment with love. Apr 24 - Retro Review: The Mind's Eye LaForge is kidnapped and altered by Romulans to take part in an assassination plot against a Klingon governor.

By Antony
February 26, 2003 - 5:30 PM

UPN is continuing to court its African American viewers with its programme lineup. Trying to be seen as "young, hip and ethnically diverse" the network is experiencing good ratings on Mondays, their African American comedy night.

However entertainment president Dawn Ostroff in an interview with MediaWeek said they weren't just trying to attract African American viewers. "What we're going for is the trendsetter type of person — young, hip, contemporary viewers," she told the site. "I don't know if that has a racial meaning as much as it pinpoints a characteristic of this particular demographic."

However, deliberate or not, UPN is continuing increase its multi-ethnic feel. In a tempt to blend the programming nights — on a schedule that some analysts see as fragmented — UPN placed African American comedy Abby after Buffy the Vampire Slayer. The results have not been very good, but Ostroff noted that 20% of Buffy's audience is African American and pointed out that both shows "feed into the universal theme of single, strong, independent women."

Ostroff hopes that the launch of Platinum (story) will serve as a solid lead out for show for Buffy when it starts in April. "You have a show about an African American family at its core, but when you go to the record company, it's a multiethnic environment," she told the MediaWeek. "People who buy rap and hip-hop are trendsetters. They're consumed with pop culture, which is very similar to Buffy's audience."

The full article can be found here at MediaWeek.

Discuss this news item at Trek BBS!
Add TrekToday RSS feed to your news reader or My Yahoo!
Also a CSI: Crime Scene Investigation fan? Then visit CSIFiles.com!

Find more episode info in the Episode Guide.



	- Today's News - Archives - Submit News - Link to us - Contact Us - FAQ - Disclaimer



	- Trek Nation - TrekToday - Trek BBS - ST: Hypertext

All original content copyright © 1999-2005 by the Trek Nation and Christian Höhne Sparborth. The Trek Nation and its subsidiary sites are in no way affiliated with Paramount Pictures, Inc. Star Trek ®, in all its various forms, is a trademark of Paramount Pictures. All other trademarks and copyrights are the property of their respective holders. Please read the extended copyright notice.