'Extinction' Brings Ratings Back To LifeBy Michelle
September 25, 2003 - 6:07 PM
Enterprise's ratings held steady on the first real night of prime-time competition, equalling the overnight numbers for the third season premiere.
According to Mediaweek.com's Programming Insider, "Extinction" earned a 4.4 rating/7 share. This means that approximately 4.4% of American households with television sets were tuned to Enterprise, while last night's episode was viewed by 7% of households watching television at the time.
Enterprise faced off against season premieres on most of the major networks, including NBC's Ed and ABC's My Wife and Kids. Genre competition Smallville, which has its season premiere on The WB next week, did not air last night.
"Extinction" had higher overnight ratings than last week's "Anomaly", which earned a 4.2/7 overnight, though final ratings showed an improvement in the most demographics. Season premiere "The Xindi" had the show's highest rating since Feb. 26, 2003.
Enterprise finished fifth in its timeslot, as did UPN for the night, with Jake 2.0's ratings holding steady.
The complete overnight ratings are available at Mediaweek.com.