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Berman Talks 'Enterprise' Ratings
May 17 - Shatner On The Future
The former Captain Kirk talks world events, politics and his personal tragedy.

May 17 - Star Trek XI News Bullets
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May 16 - Retro Review: The Defector
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May 16 - Shatner On The Past And Being Remembered
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May 14 - British Judicial Robes In A 'Star Trek' Makeover
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May 14 - Shatner on Conan
Dislike of his fellow cast members towards him is still a mystery to the former Captain Kirk.

May 12 - New 'Star Trek: Odyssey' Episode Released
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May 12 - Shatner And Nimoy Weren't Always Best Buddies
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May 12 - 'Star Trek XI' Not Just A Prequel
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May 9 - Retro Review: The Vengeance Factor
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May 9 - Back To The Basics For Stewart
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By Antony
February 23, 2003 - 11:58 PM

Despite a fall of about 70% in viewers since Enterprise's first episode, head of the Trek franchise Rick Berman is adamant that the show's ratings are not a cause for concern.

"People say the ratings have dipped," Berman told Star Trek Monthly, "but you have to remember that any television series in its first season receives a ridiculous amount of promotion — magazine covers, television stories, Entertainment Weekly covers, TV Guide covers... so there's always a big spike of ratings in the beginning and they drop off. That's historical for every series we've done, including The Next Generation."

Berman went on to explain that the advent of satellite and cable has caused all networks to suffer huge ratings drop. "There are hundreds of stations that are available to people now — there used to be only three," he said. "If you look at the ratings since the first season of Voyager, which was seven years ago, general ratings of the broadcast networks have fallen by 35 per cent, so if we fall 35 per cent, we're in keeping with the other networks."

He added that the enduring appeal of Trek was more important. "Star Trek is a lot bigger than a TV show or a film franchise," he said. "It's more than entertainment, it's part of our culture."

The full article and interview can be found in issue 102 of Star Trek Monthly.

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