UPN Commits To 'Enterprise' Name ChangeBy Michelle
September 23, 2003 - 5:29 PM
As of tomorrow, Enterprise will officially become Star Trek: Enterprise.
In a memo sent today from UPN to its affiliates via its general manager and sales manager, Diane Kuri, Director of Communications and Operations, wrote, "We are pleased to announce that beginning Wednesday, Sept. 24, 2003, the official title for 'Enterprise' will become 'Star Trek: Enterprise.'"
"By formally changing the show's title, we will be able to further capitalize on and form a stronger connection to the famous and highly successful 'Star Trek' franchise," the memo added.
As previously reported, UPN had already changed the show's name for marketing and publicity purposes.
The note did not state whether the show's credits would be changed to reflect the change in title. StarTrek.com still lists the show as just Enterprise. However, a screen capture from an advance tape of the show reflects the change.
Thanks to Zack for passing on the original memo. Thanks to Matt for the image.