'Enterprise' Overnights FreefallBy Antony
March 20, 2003 - 5:08 PM
Enterprise continued to plummet in overnight ratings.
"Vanishing Point" averaged a 2.4/4 rating, according to figures published at Zap2it. This means approximately 2.4% of American households with television sets were tuned into Enterprise, while the episode was viewed by 4% of households watching television at the time. These figures come from overnight ratings based on the top markets, and final ratings will be available next week.
This was down quite a bit from last week's 2.7/5 rating for "Singularity", but that's nothing considering the show picked up 3.2/5 it two weeks ago for the rerun of "The Communicator". It's even below the 2.5/4 back in January for the "The Seventh". It is possible the Enterprise ratings may have been affected by the war on Iraq, which caused some stations to pre-empt the show for news coverage.
Enterprise came joint fifth in the 8pm timeslot, drawing with the WB's repeat of Dawson's Creek. Fox's American Idol won the hour with 10.1/15, followed by NBC's Dateline with 9.9/14, CBS with Survivor: The Amazon on 9.9/14 and ABC with My Wife and Kids George Lopez in fourth place.
But with Twilight Zone receiving just 1.7/3 compared to the WB's Angel on 3.5/5, UPN was last for the evening for the second week running. It receive 2.1/3, down from last week's 2./4 and the week before that's 2.9/4. NBC won the evening with 10.6/16, followed by CBS on 9.3/14, Fox on 8.5/12, ABC on 6.3/9, and the WB on 2.9/4.
The original article is available here at MediaWeek.