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'Star Trek' Is a Success For G4





	Sep 2 - Keep up to date at TrekToday.com! Trek Nation will no longer carry updated news Aug 29 - Retro Review: Hero Worship A young boy who is the sole survivor of a disaster that killed his parents decides to emulate Data. Aug 21 - Retro Review: New Ground Worf's human mother brings his son Alexander on board, insisting that she can no longer raise the boy. Aug 14 - Retro Review: A Matter of Time When a visitor from a future era arrives on the ship, Picard asks for assistance about how to save a dying planet. July 31 - Retro Review: Unification, Part Two Picard learns the reason for Spock's visit to Romulus: an attempted reunification of the Vulcan and Romulan races. July 17 - Retro Review: Unification, Part One Shocked to learn that Spock may have defected to the Romulans, Picard and Data cross the Neutral Zone in to find him. July 10 - Retro Review: The Game When an interactive game becomes addictive to the crew, Wesley Crusher and his new girlfriend must save the day. June 20 - Retro Review: Disaster Troi must take command of the ship while Picard struggles to work with three children and Worf delivers Keiko's baby. June 6 - Retro Review: Silicon Avatar A scientist pursuing the Crystalline Entity discovers that Data's brain holds her son's memories. May 30 - Retro Review: Ensign Ro A court-martialed Starfleet officer from occupied Bajor is sent to help locate a terrorist leader. May 23 - Retro Review: Darmok Picard is exiled with the leader of an alien race who speaks in incomprehensible metaphors. May 15 - Retro Review: Redemption, Part Two Picard discovers that Tasha Yar's Romulan daughter is influencing the Klingon civil war. May 9 - Retro Review: Redemption, Part One When Picard is asked as Arbiter of Succession to oversee Gowron's installation, Worf resigns from Starfleet to fight against the Duras family. May 2 - Retro Review: In Theory Data creates a romantic subroutine to experiment with love. Apr 24 - Retro Review: The Mind's Eye LaForge is kidnapped and altered by Romulans to take part in an assassination plot against a Klingon governor.

By Michelle
June 17, 2006 - 8:03 PM

How to market a 40-year-old series to a target audience of 18-34 year olds? That was the task of Neal Tiles when he became president of the G4 cable network president, resulting in an interactive version of the original Star Trek that is now the network's top-rated show.

"We did a rather unique take on the classic Star Trek and created this interactive overlay," Tiles explained to Broadcasting & Cable. By adding screens with Star Trek statistics and trivia and a web site where fans could leave comments that might later scroll across the screen, he attracted many of the network's more than 55 million subscribers - an audience largely comprised of young male gamers.

"It was a very limited-appeal channel with no ratings," said Comcast's Jeff Schell. "We've had very strong success in kick-starting the ratings...they've really made G4 a cross-platform kind of brand."

For nearly a year, G4 has sustained steady gains in its viewership. The network now produces podcasts and provides video-on-demand on its web site and Comcast's On Demand feature. 1.3 million viewers have watched promotional spots for Star Trek 2.0 on video site YouTube.

For more on G4's success, the original article is here.

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