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StarTrek.com Top Site Among Podcast Video Fans
July 6 - Weddle and Thompson Join 'CSI'
Former 'Star Trek: Deep Space Nine' writers move to CBS.

July 5 - Shatner: Past And Present
Shatner to host Animal Planet Show. Plus: Shatner Career Spotlight. 'Up Till Now' Review.

July 5 - McDonough To Join 'Desperate Housewives'
Former Lieutenant Hawk to join Wisteria Lane ladies.

July 5 - Abrams On 'Star Trek' Reboot
The new 'Star Trek' movie is meant to be inclusive.

July 5 - Cho On 'Star Trek XI'
Cho on the date change to summer, respect and the new Enterprise Bridge.

July 3 - Lilyan Chauvin Passes Away
Actress who portrayed Vedek Yassim dead at the age of 82.

July 3 - Kurtzman And Orci On Upcoming Movies
'Star Trek XI' writers discuss 'Eagle Eye' and 'Star Trek XI'.

July 3 - Alexander Courage Remembered
Memorial service eulogizes artist, craftsman and friend.

July 3 - Auberjonois on playing Molière's Argan
The former Odo takes on the role of an irritating hypochondriac.

July 2 - More On The Closing Of 'Star Trek: The Experience'
Fans mourn the loss of the Las Vegas 'Star Trek' attraction.

July 1 - 'Star Trek: The Experience' To Close
Las Vegas Hilton attraction to end in September.

July 1 - Shatner Answers Fan Questions
Shatner on 'Star Trek', 'Boston Legal' and celebrity.

July 1 - Nichols Almost Landed 'Star Trek XI' Cameo
Meeting With Abrams almost led to small 'Star Trek XI' role for the original Uhura.

July 1 - Winter On Religion And Hollywood
Former 'Star Trek' movie producer on maintaining faith in spite of money, power and stress.

July 1 - Life Holds No Regrets For Shatner
Retirement is not in the picture for the former Captain Kirk.
 
By Michelle
July 17, 2006 - 6:22 PM

StarTrek.com is the most visited content site among people who download video podcasts, a recent report revealed.

CNet quoted data gathered by Nielsen for NetRatings, which showed Macworld as the top-visited site among audio podcast users and StarTrek.com as number one among those who seek video content. The survey had been conducted since 2005.

Respondents revealed that more than half of them used the internet to pay bills, while over 90% went online for e-mail. Only 4% had downloaded video podcasts within 30 days of taking the survey, while 71.5% had read news online.

Michael Lanz, a Nielsen/NetRatings analyst, said, "We can expect to see [podcast downloading] become increasingly popular as portable content media players proliferate." The article suggested that Trekkies and Apple users would be the most appropriate targets for podcast content since they are already using it, with those in the 18-14 age range twice as likely to download podcasts as the average adult user. Curiously, Nike's online store finished ahead of iTunes among visited sites.

The original article is here.

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