UPN Puts Positive Spin On 'Enterprise' Finale NumbersBy Michelle
May 16, 2005 - 11:59 PM
See Also: 'These Are The Voyages' Episode Guide
UPN has reported that the series finale of Star Trek: Enterprise brought in the largest audience and highest ratings among adults for the network on a Friday night since November 2003, as well as tying UPN's best ratings among men 18-49 in the time period.
"Terra Prime" and "These Are the Voyages...", the Enterprise finale, finished with more adult 18-49 viewers than FOX and the WB for the two-hour period, bringing in 3.80 million viewers for UPN.
Among men 18-49, Enterprise earned a 2.0 rating, 7 share, putting the network in second place for the 8-10 p.m. time period; among adults 18-49 the rating was 1.7/6 share. Compared to the same time period a year ago, UPN posted a viewer increase of +69% (3.80 million vs. 2.25 million).
Among men 18-34, the increase in ratings was +200% up to 1.2/6 from 0.4/2. UPN had cited a desire to attract female viewers in the same demographic as a reason that Enterprise no longer fit in with its scheduling plans when it dropped the series.
Thanks to David for passing on the numbers.