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Moonves Says CBS Is Open To Fan-Generated Ideas
July 25 - New 'Star Trek' R/C Toys To Appear
Flying toy Enterprises will be making their appearance with the promise of other ships to follow.

July 25 - Nimoy On Becoming Spock Again
Reprising his most famous role meant working past his initial concerns.

July 23 - Visitor On 'Battlestar Galactica'
Former Kira Nerys contrasts 'Battlestar Galactica' with 'Star Trek: Deep Space Nine.' Plus: Visitor's views on the Screen Actors Guild strike.

July 23 - Blalock On 'Star Trek XI' Casting
Former T'Pol states her opinion on the omission of a familiar 'Star Trek' name. Plus: Nero the Romulan?

July 22 - Star Trek News Bullets
Simon Pegg on 'Spaced', Wheaton on Internet behavior, Stewart in Hamlet, Nimoy on comedy show, Trek's comic popularity, 'Warp Watch', MTV List, Abrams on 'Star Trek XI'

July 22 - Pegg on Portraying Scotty
Being sensitive but not oversensitive is the key to portraying the popular Scottish engineer.

July 22 - Abrams, Kurtzman And Orci on 'Star Trek XI'
Optimism, family and what it was like to step on the set for the first time.

July 22 - Quinto On Spock
Influences on how Quinto played Spock. Plus: 'Star Trek XI' downloadable wallpapers and icons.

July 19 - Karl Urban Shows Off Original Series Knowledge
The new McCoy relates his favorite TOS episodes. Plus: Updated release dates for the new film.

July 18 - Shatner Nominated Again For An Emmy
Role of Denny Crane garners Emmy nomination for the former Captain Kirk.

July 18 - 'Star Trek XI' Romulan Speaks
Romulan villain on 'Star Trek XI'. Plus: First Cast Photos!

July 16 - Abrams On 'Star Trek XI' Performances
Quinto and Pine as Spock and Kirk. Plus: Morrison, Ryder, and working with Nimoy.

July 16 - JumpCon Boston Convention Cancelled
Second 'Star Trek' convention failure in the past two months.

July 16 - Abrams And Burk On Quinto
Quinto as Spock is sure to please.

July 16 - Wheaton - Beyond 'Star Trek: The Next Generation'
Author of 'Just a Geek' on his transition from acting to writing.

 
By Michelle
January 16, 2007 - 10:19 PM

CBS announced plans last week to build a virtual Star Trek environment in Second Life, with the possibility of tapping into consumer-generated story ideas for future Star Trek productions.

CBS President and Chief Executive Leslie Moonves said in an address in Las Vegas that the company had made deals with both YouTube and Second Life to "extend the digital and interactive reach of our world-class assets" and build connections with the audiences that use new media, according to MarketWatch.

In addition, noted The Associated Press, the company is showing unprecedented openness in allowing snippets of its shows to be shown and "mashed" on the web. Moonves said that CBS would embrace technology that would allow viewers to take clips and re-edit them, something fans of Star Trek and other series have been doing for many years in making musical songvids and convention clip shows.

"If somebody spends the time to take 20 clips from 'CSI Miami,' I think that's wonderful," Moonves told a reporter. "That only makes him more involved with my show and want to come to CBS on Monday night and watch my show. And we're going to get paid for the clips this guy takes off our air as well. It's win, win."

Moonves said that his wife, Julie Chen, was partly responsible for his recognition of the value of audience-repackaged content. "You know what that meant?" he asked. "[The fans] were involved, they were watching, they were having fun with our content." And it drew in additional audience members.

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