'Enterprise' Arrives In HDTV FormatBy Michelle
October 14, 2003 - 8:47 PM
As of tomorrow night, Star Trek: Enterprise will be broadcast in high definition format, thanks to a new partnership between Zenith and UPN.
While Viacom-owned CBS has partnered with Zenith for three years to broadcast its programming in HDTV format, this will be the first year for UPN, which will begin using the format this Wednesday, according to audiorevolution.com.
"Star Trek: Enterprise and Jake 2.0 are the perfect shows for UPN to make its high definition television debut as we showcase the spectacular special visual effects of these shows," said UPN Entertainment President Dawn Ostroff. "We’re looking forward to expanding our high-definition broadcast to other nights of our schedule."
With 1080 lines of picture resolution, HDTV appears six times sharper than standard definition television.
"We've very pleased Zenith is partnering with CBS for the third year in a row to sponsor our primetime comedies and dramas in high-def, and we are very excited to be working with them on UPN's first ever HDTV broadcasts," said Chairman and Chief Executive Officer Leslie Moonves.