Site Columns By Christian
January 14, 2001 - 11:24 PM

Hello World!

I already wrote something about this at SlipstreamWeb last week, but after receiving lots of mail from people asking how this would affect TrekToday, I figured I'd write a bit about this here as well. I hope that after reading this you won't think of us as being far too ad-oriented/corporate/evil, but I thought it would be best to just be honest and keep you updated on our current situation.

As you may have read, the internet advertising industry isn't doing particulary well at the moment. Several purely gaming-related advertising networks have already shut down over the past few months, share prices of really big advertising companies like DoubleClick have lost much of their value, and entertainment ad networks like Snowball/IGN and UGO Networks, with which TrekToday is affiliated, have had to implement cost-saving measures.

Unfortunately for us, one of the measures UGO has had to take, besides cutting staff, was reducing the fees for all its affiliates - including, of course, us. Needless to say, we're not particularly enthusiastic about this, though it also wasn't completely unexpected after all the problems the internet sector has had to face over the past year. However, what this also means is that we've had to think of a few measures of our own to again increase revenue from the sites, so they can continue running. Here are some of the things which we'll be doing or trying to do over the coming months:

Of course, there are also a few things which we will not be doing, even if it would increase ad revenue. These things include having more than one ad banner on the site (as that would increase loading times far too much), or splitting up articles/BBS threads over multiple pages - that would indeed increase ad views, but would probably also annoy the heck out of you and me, so that wouldn't be very beneficial anyway.

If you have any suggestions or thoughts about this, please send them in. Also, my apologies do go out for this - I wish none of the above was necessary (with the exception of adding more original content, of course, which is always good), but unfortunately most of these are steps we'll need to take to keep the site running. Thanks for your support!

Trek BBS Today

Below are some of the topics currently being discussed at the Trek BBS:

-Why did Siddig el Fadil / Alexander Siddig change his name?

-Do any of your family members remind you of a Trek character?

-Who do you think the Star Trek X villain will be?

More topics can be found at the Trek BBS!

Poll Results

Below are the results of the most recent TrekToday poll:

Do you own a pair of Spock ears?
Don't be ridiculous! 45.1% - (470 Votes)
No 41% - (427 Votes)
And proud of it! 7% - (73 Votes)
I plan to get them. 5.1% - (54 Votes)
Yes. But not voluntarily. 1.6% - (17 Votes)

Total Votes: 1041

Thanks for voting! In the new poll, which was actually put up yesterday already, you're asked which upcoming Voyager episode you're looking forward to the most. And before I get any more mail about this - yes, what you think might well be a joke in the below poll is indeed just that. Oh, the Sacrifices my mailbox has to make to satisfy my esteemed co-editor's somewhat unusual sense of humour...

Happy Birthday!

Friday was the 49th birthday of Kirstie Alley, who starred in 'Star Trek II: The Wrath Of Khan' as Lieutenant Saavik, before being replaced for the next two films by Robin Curtis.

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