'Storm Front, Part I' Loses Quarter Of ViewersBy Chriswales
October 13, 2004 - 12:29 AM
See Also: 'Storm Front, Part I' Episode Guide
Star Trek: Enterprise was dealt a blow Friday when nearly 26% of last season's viewers didn't return for the premiere- despite making a big improvement in the timeslot for UPN.
According to Mediaweek's Programming Inside Marc Berman, final ratings saw the show take 2.9 million viewers, and a rating of 1.3/4 in the adults 18-49 demographic. This means that 1.3% of this audience watched the show, rising to 4% when counting those watching TV at the time of airing.
The previous season's finale, "Zero Hour", took home 3.91 million viewers and a 1.7/5 rating in the adults 18-49 demographic. This represents a significant loss of audience for the show. Whilst the number of viewers dropped significantly, the adults 18-49 category result for "Storm Front, Part I" (1.34) is comparable to results for some of the episodes in the latter half of the previous season- identical to results for "The Forgotten" and "E2". Only "Damage" scored lower at 1.2/4.
That said, Enterprise made significant improvement on the 8:00pm timeslot, formerly used by the Friday night movie. This, combined with the extensive presidential debate coverage, pockets of pre-emption and coverage in only 81% of the country, may explain why Marc Berman chose not consign it to Friday's "Losers Column". Total viewers were 10% over the previous week's movie, with an 40% rise in adults 25-54 and third place in the hour for men aged 18-49.
For the full article, head over to Mediaweek's Programming Insider column.