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'Dead Stop' Impresses In Overnights





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By Lisa
October 11, 2002 - 1:32 AM

See Also: 'Dead Stop' Episode Guide

The initial ratings for last night's 'Dead Stop' are the highest scored by Enterprise since February.

The show came in with a 5.4 rating and an 8 share according to MediaWeek. This means that 5.4% of American households with a TV set saw the episode, and that 8% of households watching television at the time saw the Star Trek show.

These ratings are the highest overnight figures scored by the series since February's 'Shadows of P'Jem' - which came in with a 5.8 overnight figure. They are also 6% up on last week's 'Minefield', which rated at 5.1 in the overnights.

These welcome figures come hot on the heels of rising national ratings for Minefield yesterday, and worries about falling numbers of the 18-35 target audiences tuning in to UPN (story). MediaWeek programming insider Marc Berman called the Star Trek show "a relatively potent player" in his article today.

Elsewhere on UPN, things went from bad to worse for Enterprise lead out show The Twilight Zone. The show came bottom of the Wednesday night league tables, with a 3.3 rating and a 5 share - this compares to last week's figure of 3.8/5 at the same time.

The downturn for Twilight Zone comes in the form of some stiff new competition on the WB in the 9 p.m slot. Last night saw the premiere of a hugely successful new show on the WB - Gotham City 'Batman' spinoff Birds of Prey. It was the sixth highest rated debut ever on the network, with a 6.4 rating and a share of 9.

Overall, UPN came sixth in the network league tables for Wednesday night, with a 4.3 rating. NBC won the night with 12.2, ahead of ABC with 7.5, then FOX with 6.5. CBS came fourth with 6.0, ahead of the WB with 5.4.

Please remember that these figures are based on the metered market ratings taken from 20,000 households in 53 of the largest markets in the U.S. As this only represents around 69% of the total US television audience and skews towards urban areas, overnight ratings tend to be higher than the final national ratings. These figures should be available before the next Enterprise episode airs.

More detailed analysis of last night's ratings can be found by following this link to MediaWeek.

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