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Flying At 'Impulse', Overnight Ratings Drop Again





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By Michelle
October 9, 2003 - 5:09 PM

For the second week in a row, Enterprise's overnight ratings have declined.

According to Mediaweek.com's Programming Insider, Enterprise's "Impulse" earned a 3.9 rating/6 share. This means that approximately 3.9% of American households with television sets were tuned to Enterprise, while last night's episode was viewed by 6% of households watching television at the time.

Last week the show earned a 4.0/6 overnight rating. The last week in September, before it had competition from Smallville, Enterprise earned a 4.4/7.

Major League Baseball playoffs made FOX a winner last night, putting it far ahead of second-place NBC whose Law & Order was the single highest-rated show of the night. In Enterprise's hour, ABC and NBC comedies finished ahead of Smallville, which earned a 6.4/10 overnight rating, a slight decline over last week's season premiere which earned a 6.7/11.

"Smallville was up a hefty 45 percent over former time period occupant Dawson's Creek on the year ago night," wrote Marc Berman. "Star Trek: Enterprise, in contrast, is off by 28 percent year-to-year (5.4/8 to 3.9/6). Yes - Enterprise is inching closer to the loser's circle."

As it did last week, the picture may change when full ratings are available later in the week. The complete overnight ratings are available at Mediaweek.com.

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