'E²' Provides No Exponential Ratings RiseBy Michelle
May 6, 2004 - 6:39 PM
See Also: 'E²' Episode Guide
"E²" may have featured double Enterprises, but it did not manage to double Star Trek: Enterprise's audience.
According to Mediaweek.com's Programming Insider, "E²" earned a 3.3 overnight rating/5 share. This means that approximately 3.3% of American households were tuned to UPN, while Enterprise was viewed by 5% of households watching television at the time.
These overnight ratings, which measure metered markets - primarily large urban areas - are identical to those brought in last week by "The Forgotten".
MediaWeek Programming Insider Marc Berman put Enterprise back into the loser's column, along with lead-out series I'm Still Alive.
Zap2It did not report the fast national rating for Enterprise, noting only that it was lower than the 2.9/5 earned by the WB's Smallville. Last week "The Forgotten" had a 2.1/4 fast national rating.
Specials on the conclusion of Friends put NBC on top for the night with an 8.8 rating/14 share, though FOX's American Idol scored highest with the viewing demographic most coveted by advertisers.