Overnights: UPN May Need New 'Stratagem'
By MichelleFebruary 5, 2004 - 6:57 PM
See Also: 'Stratagem' Episode Guide
Star Trek: Enterprise brought in its lowest numbers for a new 2004 episode with last night's "Stratagem."
According to Mediaweek.com's Programming Insider, this week's Enterprise episode earned a 3.4 overnight rating/5 share. This means that approximately 3.4% of American households with television sets were tuned to UPN, while "Stratagem" was viewed by 5% of households watching television at the time.
MediaWeek Programming Insider Marc Berman put "UPN's soon-to-relocate" Enterprise in the loser's column, reporting that the WB's Smallville, Enterprise's nearest competitor, brought in a 5.2/7, while the 100th episode of Angel (3.9/ 5) outscored a repeat of America's Next Top Model, leaving UPN in last place.
American Idol won the night for FOX yesterday.
Only Enterprise's "Carpenter Street" received a lower overnight rating this season, on the night before Thanksgiving when television viewership overall usually drops. Last February's "Stigma", a widely publicized episode which began sweeps month, earned a 4.2/6 overnight.
The full report is at MediaWeek.
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