Star Trek into Darkness did well this weekend, dethroning Iron Man 3 from the top spot.

However, the movie fell short of Paramount Pictures’ expectations for the domestic opening.

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Last night, Star Trek into Darkness opened and grossed 3.3 million dollars in both the Wednesday night and midnight runs.

Most of that opening figure came from IMAX showings ($1.3 million).

The U.S. general release is today, and the movie is expected to post $100 million for its first four days, which would surpass the $75 million grossed by Star Trek (2009) in its debut.

Opening Star Trek into Darkness abroad first has proven to be a winning strategy for Paramount.

The film opened in seven international markets, including the U.K., Australia, Germany, Mexico, New Zealand, Switzerland (German-speaking section of the country), and Ireland.

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In a new Audi car commercial, Zachary Quinto and Leonard Nimoy try to outdo each other in various pursuits.

The pair best known for playing Spock begins with an online 3D chess match. Then it’s a race to the club, where they will play a round of golf, but the one who arrives first must buy lunch for the other.

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Star Trek fans in the US will be able to see Star Trek into Darkness a day early.

The regular version of Star Trek was due to open May 17, two days after the Star Trek into Darkness IMAX opening, but the date has been changed to May 16 instead.

Fan demand to see the movie is high, with IMAX screenings already sold out in major markets.

The second IMAX Star Trek into Darkness poster has just debuted.

In this poster, The USS Enterprise is being chased by the USS Vengeance.

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For fans attending the first US IMAX showing of Star Trek into Darkness, a free giveaway will accompany the movie.

IMAX will be giving away posters to fans attending the May 15th 8 PM Star Trek into Darkness showing.

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In a new sweepstakes offered by Amazon Prime and EPIX, one lucky fan will be able to attend the Los Angeles premiere of Star Trek into Darkness.

The prize includes two passes, travel and lodging, cash and more!

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A new ad for Esurance combines advertising for Esurance and Star Trek into Darkness.

The ad, shot on the bridge of the Enterprise, is a short comedy, in which an alien has an unfortunate encounter with a Federation ship.

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Esurance, a direct-to-consumer personal car insurance company is giving away thirty-thousand pairs of tickets for Star Trek into Darkness.

The ticket giveaway will continue from now through May 19.

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Over the weekend, several new Star Trek into Darkness movie posters were released.

The posters featured Kirk, Uhura, Spock and John Harrison.

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Tickets for the IMAX showing of Star Trek into Darkness went on sale yesterday in the UK, and fan demand was so high that it crashed the IMAX website.

The same high demand also caused difficulties for the ODEON online ticket sales site.

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A new poster for Star Trek into Darkness is a bit different from the ordinary movie poster.

The new poster features Kirk, Spock, Uhura and Cumberbatch.

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A new motion poster for Star Trek into Darkness has been released.

The poster features John Harrison looking out over a city, with a voice-over by Benedict Cumberbatch as Harrison.

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Two things were offered to fans who downloaded the Star Trek into Darkness app and used it during last night’s Super Bowl.

Fans were treated to a slightly longer Super Bowl Star Trek into Darkness ad, and the news of an early IMAX release for the movie.

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