Zachary Quinto is now appearing as Spock in a commercial for Xbox One.
Quinto joins Steven Gerrard, the captain of the Liverpool soccer team, in the commercial.
Microsoft has begun a multi-million dollar marketing campaign, encompassing television, radio, online, and print media. The campaign begins Sunday in North America, and next week in the UK.
The commercial, seen below, references Star Trek into Darkness, Titanfall, Forza Motorsport 5, Ryse: Son of Rome, and Dead Rising 3.
The Xbox One will be released November 22.