Trek Takes Weekend Top SpotPosted by T'Bonz - 20/05/13 at 10:05 am
Star Trek into Darkness did well this weekend, dethroning Iron Man 3 from the top spot.
However, the movie fell short of Paramount Pictures’ expectations for the domestic opening.
Star Trek into Darkness took in $84.4 million since it opened on Thursday, finishing ahead of Iron Man 3 ($35 million), The Great Gatsby ($23 million), Pain and Gain ($3.1 million), and The Croods ($2.7 million).
Paramount had been expecting larger numbers though, hoping for figures in the $100 million range. Star Trek into Darkness had cost $190 million to make.
The figures for Star Trek into Darkness are higher than those from Star Trek (2009), by six percent. Ratings are decent too, with 87% at Rotten Tomatoes (compare this to 78% for Iron Man 3), and an average grade of “A” according to CinemaScore, a market research firm.
Star Trek into Darkness is doing very well abroad too, with $80.5 earned this weekend, for a total of $164.6 million earned thus far abroad.
“That’s where we put the emphasis, educating the international market on what Star Trek is today,” said Paramount Pictures Vice Chairman Rob Moore.
Tags: Box Office