Several new shirts will combine two geek franchises; Star Trek and The Big Bang Theory.
In addition, a sweepstakes will offer fans the chance to attend “the biggest pop culture convention in the world.”
“In a bold twist to bring The Big Bang Theory to a new frontier, Warner Bros. and CBS Consumer Products are launching an exclusive, limited edition co-branded collection of The Big Bang Theory/Star Trek merchandise for the first-time ever that includes Leonard, Sheldon, Howard and Raj’s preferred version of “Rock, Paper, Scissors, Lizard Spock” themed product, as well as t-shirts and Funko bobble-heads featuring characters in Starfleet uniforms. This new co-branded collection of merchandise will be available only at Hot Topic stores nationwide and HotTopic.com from now until July.”
A new sweepstakes will offer fans the chance to enter the “Ultimate Fan Giveaway” for “an opportunity to attend the biggest pop culture convention in the world – the legendary Comic-Con in San Diego. Fans will also have the chance to win many great prizes, including the special edition DC Comics t-shirt and $500 Hot Topic gift cards.”
“From Monday, May 20, through Friday, May 31, avid fans and pop culture junkies can enter the contest either by watching The Big Bang Theory every weeknight in syndication (in select markets) and identifying Sheldon’s special Hot Topic t-shirt online at www.BigBangContest.com or by visiting any Hot Topic store nationwide now through Sunday, June 2, signing up to be a HT+1 rewards member and purchasing any The Big Bang Theory t-shirt, including the exclusive ‘Big Bang DC Comics’ Comic-Con edition t-shirt only at Hot Topic. One lucky fan will receive an all-expenses paid, fun-filled getaway for two to Comic-Con in San Diego, CA – including two tickets to Comic-Con, round-trip airfare, three days/two nights hotel accommodations, ground transportation and special access to various events at the Warner Bros. booth.”
“We’re excited to pay-it-forward to The Big Bang Theory‘s legions of fans in this perfect alliance that brings together this pop-cult favorite with the iconic brands of Star Trek and DC Comics,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. “We had such a great fan reaction and experience with this promotion last year that we’re excited to team up with Hot Topic again to bring fans a bigger bang offering and more chances to win another out-of-this-world opportunity.”
“We approach each and every initiative we endeavor from the perspective of giving back to the fans,” said Lisa Gregorian, Chief Marketing Officer, Warner Bros. Television Group. “We know that fans of The Big Bang Theory and fans of Star Trek are going to go mad for this co-branded merchandise. We set out to deliver a truly unique co-branded opportunity and are thrilled to have gone where no man – or woman – has gone before.”
Various local markets will also offer the opportunity to win other prizes, including $500 gift cards from Hot Topic.