Esurance, a direct-to-consumer personal car insurance company is giving away thirty-thousand pairs of tickets for Star Trek into Darkness.
The ticket giveaway will continue from now through May 19.
Five hundred pairs of tickets will be given away daily during the promotional period, through Esurance’s FB site, located here. Those wishing to enter the daily contest must first “like” the page, and then enter the relevant details to see if they’ve one of the five hundred pairs.
“Winners of the movie tickets will receive an instant notification with a special code to redeem their pair of tickets, which are good for one regular or 3-D viewing of Star Trek Into Darkness. Those who don’t instantly win are encouraged to enter every day for their chance at two movie tickets.
“We are thrilled to offer movie fans a chance to see Star Trek Into Darkness with this massive free ticket program, and the unique, behind-the-scenes Star Trek content we have on our Facebook page is something that fans will really enjoy,” said Esurance Vice President of Marketing Darren Howard.
“Esurance is supporting the movie ticket giveaway with a national ad campaign that includes a television spot produced by Kelvin Optical, the commercial unit of film director J.J. Abrams‘ Bad Robot Productions. The comedic spot features an original Star Trek alien character created by the film’s design team especially for Esurance. Promoting the film tie-in and ticket giveaway, the commercial will run prior to the movie release in national TV placements and in cinema outlets.
“We developed a very close collaboration with Esurance and our filmmaking team on this program”, said LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount. “The incredibly creative campaign is sure to build even more excitement around the release of Star Trek Into Darkness.”
“In addition to the standard thirty-second TV commercial, the campaign includes a special, long format commercial hosted on the Esurance Facebook page. Other components include digital out-of-home, print, and streaming radio that will also run nationally.”
Movie fans visiting the Esurance Facebook page can also enjoy other special content including:
- Outtakes – six unique video snippets that capture humorous, off-the-cuff moments during the filming of Esurance’s TV commercial
- Inside Looks – behind-the-scenes looks at the making of the commercial, including content featuring the Star Trek alien character, and a time-lapse sequence of creating of the Starfleet bridge set
- “The Vulcanizer” – upload and share photos of themselves magically “transformed” into Vulcans
- Free downloads – download movie-themed wallpaper for screensavers, icons, and movie posters and share with friends