On Saturday night, the Star Trek logo appeared over London skies.
Paramount took part in the World Wildlife Foundation’s (WWF) International Earth Hour event in London by using quadrocopters to form the Federation logo in the sky.
Earth Hour is an event coordinated by the WWF which takes place around the world to raise awareness about climate change. During the hour, landmarks and cities switch off their lights.
Powered by green energy, quadrocopters rose three hundred feet into the sky to form the logo near London’s Tower Bridge.
“WWF is delighted that Paramount is supporting this year’s Earth Hour event,” said Kellie Rollings of the WWF. “Millions of people around the world take part in Earth Hour year on year and we’re always looking for innovative ways to get our message out there. It’s fantastic that Paramount has chosen to mark the hour by dimming their lights at this unusual light display.”