http://www.trektoday.com/content/2012/08/priceline-negotiator-not-dead/ Daily Star Trek news Sat, 25 May 2013 23:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.trektoday.com/content/2012/08/priceline-negotiator-not-dead/comment-page-1/#comment-7607 dmcco01 Thu, 16 Aug 2012 15:16:00 +0000 http://www.trektoday.com/content/?p=19493#comment-7607 "Sayonara, bra!" :D “Sayonara, bra!”

]]> http://www.trektoday.com/content/2012/08/priceline-negotiator-not-dead/comment-page-1/#comment-7604 Kang the Unbalanced Thu, 16 Aug 2012 14:44:00 +0000 http://www.trektoday.com/content/?p=19493#comment-7604 It was Shatner's decision to kill the Negotiator off in a dramatic way. Priceline had changed their service model, rendering the character obsolete, well before the last batch of Negotiator commercials was produced. Priceline honored their contract, and asked Shatner how he would like to see the character go out. They intention was to retire the character permanently (a la Blade Runner), however the public response was so strong that they soon started looking into ways to bring him back. It was Shatner’s decision to kill the Negotiator off in a dramatic way. Priceline had changed their service model, rendering the character obsolete, well before the last batch of Negotiator commercials was produced. Priceline honored their contract, and asked Shatner how he would like to see the character go out. They intention was to retire the character permanently (a la Blade Runner), however the public response was so strong that they soon started looking into ways to bring him back.

]]> http://www.trektoday.com/content/2012/08/priceline-negotiator-not-dead/comment-page-1/#comment-7583 Doug Wilson Thu, 16 Aug 2012 06:14:00 +0000 http://www.trektoday.com/content/?p=19493#comment-7583 It was either a publicity stunt to kill him off in the first place, or Priceline wanted to cut their advertising budget and thus wanted rid of Shatner, only to find their commercials without him did much more poorly then anticipated and so reversed course. After all, in advertising, if something works to stick with it. Look at the Pillsbury Doughboy or the Trix Rabbit... It was either a publicity stunt to kill him off in the first place, or Priceline wanted to cut their advertising budget and thus wanted rid of Shatner, only to find their commercials without him did much more poorly then anticipated and so reversed course. After all, in advertising, if something works to stick with it. Look at the Pillsbury Doughboy or the Trix Rabbit…

]]> http://www.trektoday.com/content/2012/08/priceline-negotiator-not-dead/comment-page-1/#comment-7568 JWPlatt Thu, 16 Aug 2012 00:18:00 +0000 http://www.trektoday.com/content/?p=19493#comment-7568 The idiots in charge of Kirk's death in Generations could take a lesson from this. It's almost - gasp! - as if they are alluding to Kirk's demise. You think? ;) The idiots in charge of Kirk’s death in Generations could take a lesson from this. It’s almost – gasp! – as if they are alluding to Kirk’s demise. You think?

]]> http://www.trektoday.com/content/2012/08/priceline-negotiator-not-dead/comment-page-1/#comment-7553 M v. Geenen Wed, 15 Aug 2012 21:14:00 +0000 http://www.trektoday.com/content/?p=19493#comment-7553 Great to see him brought back Great to see him brought back

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