New Trek T-Shirts To DebutPosted by T'Bonz - 18/08/10 at 06:08 pm
Hybrid Apparel will be unveiling a new line of Star Trek T-shirts at the Magic Marketplace show in Las Vegas this week.
The new collection will begin with t-shirts and in time other apparel will be added, all aimed at mid-tier and mass-market retailers.
“Star Trek fans love to connect with the brand,” said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. “This program with Hybrid Apparel will provide us with a great opportunity to bring innovative apparel design and products to the audience.”
“We are very pleased to be working with CBS Consumer Products on such an amazing franchise as Star Trek,” said Derrick Baca, Vice President of Licensing at Hybrid Apparel. “The customer base for this franchise transcends generations old and new. We are excited for the growing momentum that Star Trek continues to experience and look forward to adding value to the brand in the future.”
The shirts can be seen in larger photos here.