Star Trek‘s Zoë Saldana will be the new face of Calvin Klein Underwear’s Fall 2010 global advertising campaign.
Saldana will also be part of the advertising campaign for Calvin Klein Envy, a new product launch according to Calvin Klein Underwear Chief Creative Officer Bob Mazzoli.
“Zoë brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide,” said Mazzoli.
Saldana, who has also been featured in Avon brochures as the spokeswoman for a new fragrance, Eternal Magic, which debuted this spring, is excited about her association with Calvin Klein Underwear. “Calvin Klein has always put forth such beautifully executed campaigns,” she said. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”
The new campaign will launch in October.